Serea by
pewag group
engineered by tradition, driven by innovation.
Serea was born out of necessity. We firmly believed, and still do for that matter, that the process of locking your bike can be way easier. As passionate cyclists, the team behind Serea shared one vision: how to get rid of that key without compromising on security and convenience.
Our biggest challenge and, at the same time, our mission, was to create a reliable lock that is strong, easy to operate, affordable, and convenient.
If you want to go keyless, you need to go smart. If you go smart, you need a form of battery, or so we were told…
In a world where batteries cause major environmental problems, we wanted to prove that a smart lock doesn’t need a battery. Beyond the environmental issues, we believe it simply doesn’t align with our vision: cycling should reduce stress, not cause it.
Serea stands for Secure, Reliable and Easy.
Part of the pewag family.
When you choose Serea, you’re choosing a brand backed by one of the oldest leaders in the chain-making industry. Choosing Serea means choosing pewag — choosing quality and decades of experience in chain manufacturing.
pewag is one of the world’s oldest chain manufacturers, headquartered in Austria. With subsidiaries around the globe and multiple production facilities across Europe and North America, the pewag group employs thousands of dedicated professionals across a wide range of specialties.
